Strategic Objectives - Latest Comments

Re: The Ultimate List of Social CEOs on Twitter

janifar soloman — Tue, 12 Jan 2016 02:34:56 -0000

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Re: In PRaise of Barry Waite AKA @Toronto_PR_Guy

Deborah Weinstein — Wed, 17 Jun 2015 09:15:26 -0000

Thank you Tim, we are SO PRoud of your many accomplishments and can think of no one better to polish Harry's spiffy image. You suit each other!
Great to have Barry and Donna as our common thread. xo Deborah

Re: In PRaise of Barry Waite AKA @Toronto_PR_Guy

Deborah Weinstein — Wed, 17 Jun 2015 09:14:38 -0000

Thanks for the story Patti! And what about the
launch of Hemp? Maybe someone out there might like to share?! Deb

Re: In PRaise of Barry Waite AKA @Toronto_PR_Guy

Patti Diamond — Tue, 16 Jun 2015 15:31:33 -0000

Thanks for sharing, Deb.

Years ago, one of our clients was in the middle of an international crisis threatening
to tarnish the Company’s stellar reputation. A journalist had sold a negative
story to several publications, and we discovered that The Globe and Mail’s
Report on Business Magazine was on the list. Despite Barry’s best efforts to
have the story blocked, or to receive an advanced copy, the publication was not
budging.

We knew we needed to get a jump on the story but there was no online
version of the publication to preview in those days. Barry investigated and
determined the first place in the city to receive the newspaper was the box on
the corner of College and Yonge. There we were at 3a.m., quarters in
hand, waiting for the newspaper truck. Of course the truck was late. While we
were standing on the corner, we saw many interesting things, and heard even more
interesting offers. Eventually the truck did arrive, we drove to the client’s
home in the middle of the night, and we had our response disputing the
article formulated by the time the rest of the city woke up.

This was yet another great example of how Barry went “above and beyond” for his clients, as a master in issues management.

Congratulations, Barry!
Lots of Love,
Patti Diamond (nee Love)

Re: In PRaise of Barry Waite AKA @Toronto_PR_Guy

TimJGallant — Tue, 16 Jun 2015 12:19:53 -0000

Thanks for sharing this. This post takes me back 16 years ago when I graduated from PR school. I spent the summer applying to a slew of jobs hoping to find work but what I really wanted was to begin my career.

From my research, I knew Strategic Objectives was recognized as the best in the business and I set my sights on getting my start there. I vividly recall getting the call to come in for an interview where I first met with Barry. I knew I had found my home.

For the next 5+ years, I learned the ins and outs of the business under the stewardship of Barry, Deborah, and Judy. This experience has proven invaluable time and time again.

The lessons I learned helped me launch my own successful agency, which in turn led me to heading up communications at Canada's leading luxury menswear retailer, Harry Rosen.

I'm forever indebted to Barry and Strategic Objectives for taking a chance on me. I also had the fantastic opportunity of working alongside Donna. It's thrilling to see everyone's many continued successes.

Congratulations!

Tim Gallant

Re: The Ultimate List of Social CEOs on Twitter

AmyVernon — Wed, 15 Apr 2015 11:02:56 -0000

FWIW, Brian Solis is not CEO of Altimeter - Charlene Li is, and she should probably be on the list. :)

Re: Strategic Objectives wins seven IABC/Toronto OVATION Awards and two IABC Gold Quill Awards

Sam Fiorella — Wed, 08 Apr 2015 14:58:13 -0000

Well deserved! Cograts!

Re: TOP Ten Twitter Tips for PR Pros

Strategic Objectives — Tue, 03 Mar 2015 12:20:22 -0000

Thanks Justin! We're happy that you find these tips helpful. Good luck on your PR journey!

Re: The Five Ps of Marketing PR: How to get the MOST from your Marketing PR Agency

Strategic Objectives — Mon, 02 Mar 2015 10:14:04 -0000

Thanks Mike. We totally agree. A great partnership is always cause for celebration! Measure, Evaluate‎, Celebrate is our 4TH Golden Rule of Engagement. Please standby, I feel a new post coming on.

Re: TOP Ten Twitter Tips for PR Pros

Justin "SonicBoomin" Sanders — Sat, 28 Feb 2015 17:13:52 -0000

Powerful tips. I will definitely use some of these in accordance with my PR journey with my masters. Thanks.

Re: The Five Ps of Marketing PR: How to get the MOST from your Marketing PR Agency

Mike Neumeier — Wed, 25 Feb 2015 11:50:05 -0000

Great post Deb, solid advice for any agency professional. One of my VPs suggested adding a fifth point -- celebrating. You might call it a "Random Act of Thanks." Nothing like an unexpected Thank You to brighten a day and build a stronger one-to-one relationship.

Re: Why the News Release is Alive, and Well, and Thriving in the Wired World

Phil Morcos — Thu, 19 Feb 2015 11:59:25 -0000

Great post Deborah. With CNW processing over 90,000 releases a year, we agree! Content (or Press Releases) must be relevant, captivating, and have a business objective. Whether to buy a product, an idea, etc. Every evolution had to come from a need. Consumer of news (professional or general public) needed more multimedia rich content to digest. As communicators, we have to find a way to provide that. Appreciate the point of view and the confirmation we are still a viable source for amplifying content!

Re: The Ultimate List of Social CEOs on Twitter

Geoff De Weaver, CEO + Founder — Thu, 12 Feb 2015 03:29:51 -0000

Deborah Weinstein, I was impressed by your earlier version BUT, this comprehensive, all-inclusive global list is a great resource. I want to congratulate you again on this compilation - it is a tour d'force! #BRAVO

Re: The Ultimate List of Social CEOs on Twitter

Jenna Gaudio — Mon, 29 Dec 2014 10:42:10 -0000

@Rajil - Rajil Kapoor - CEO and Co-founder of Fitmob and Snapfish
@JayGould - CEO and Co-founder of Yashi

Re: The Maturation of Social Media – Social Leaders Share Predictions for 2015 (Pt. 1)

Judy Bellem — Thu, 11 Dec 2014 11:01:17 -0000

Deb and Adam, Thank you so much for compiling these #SOpredictions from prominent social marketers. Phew, there's a lot to ponder on here as you read through the comments, which are as broad and deep as social media itself. Very interesting! Great reading!

Re: The Maturation of Social Media – Social Leaders Share Predictions for 2015 (Pt. 1)

Lisa L. Flowers — Wed, 10 Dec 2014 12:33:22 -0000

Good stuff! Can't wait to read the rest.

Re: 15 TOP Social Leaders Name Their FAVE Campaigns, 2014

Patricia Wilson — Sun, 07 Dec 2014 10:19:30 -0000

Deb, thank you for including me among this brilliant group. I enjoyed reading the campaign choices. Great selections!

Re: 15 TOP Social Leaders Name Their FAVE Campaigns, 2014

tompick — Tue, 02 Dec 2014 14:08:31 -0000

Hi Deb, what a fantastic compilation! Honored to be able to crash the party among these brilliant marketing minds. :-)

Re: The Ultimate List of Social CEOs on Twitter

hozycat — Sat, 22 Nov 2014 16:49:09 -0000

hen there is the whole thing about corporations being able to override a nations law in arbitration settled by…a panel of corporations…which would gut any kind of consumer safety or environmental laws. Just Google TPP…there is a wealth of info. This is NOT an agreement UPS should get behind…because it will end up biting them on the behind when its finally revealed whats in it. -

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Re: Unique Cashmere CSR Program Pairs Fashion with Compassion to Differentiate and Elevate Brand

se7en — Thu, 20 Nov 2014 19:49:32 -0000

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Re: Look Who’s Talking: A Deep Dive into the Social CEO Stream of Consciousness on Twitter

LoriRuff — Tue, 27 May 2014 11:49:11 -0000

I find that the Bacon and Eggs hurdle is often overcome when I remind some that the term "bacon and eggs" was an ad campaign... and almost uniquely American as a result!

If you consider that we all go to professional conferences with our peers to engage in spontaneous moments, and there are ways to filter so you see the streams that interest you the most - either by topic or person/account - I do find many of my peers will at least test the waters.

Some do so by creating a pseudo account and lurking to learn what's there while others jump in with their real bio and zero followers and find three-five people they respect to follow and see where it leads.

I am a huge proponent of Twitter lists as is my friend and Forbes Journalist Kare' Anderson. We use them to filter conversations and keep track of people I want to be sure I continue to engage - I actually have more private lists than public ones. All these are useful ways for a CEO to take advantage of this amazing source of .... almost whatever you need it to be!

Re: The Ultimate List of Social CEOs on Twitter

Strategic Objectives — Mon, 26 May 2014 14:53:32 -0000

Thanks so much for the kind words, Lori! Also, many thanks for the tip for @CharlesPGarcia! Look for his addition to the list very soon.

Re: The Ultimate List of Social CEOs on Twitter

LoriRuff — Mon, 26 May 2014 11:57:10 -0000

THE most comprehensive list I've ever seen including so many CEOs I admire and hope to emulate the best practices of. I know @CharlesPGarcia is not in your list as he doesn't specify he is a CEO in his bio. But he is and an incredible one at that! 352,000+ followers and a surfing fiend!

Re: Why the News Release is Alive, and Well, and Thriving in the Wired World

Strategic Objectives — Mon, 17 Feb 2014 11:29:00 -0000

Hi Mark! Thanks for your comment - we love when someone presents the other side of the coin. While most news releases are technically "selling" something, it can be argued that most content marketing (by its name alone) is "selling" something. Sustained, consistent storytelling on behalf of clients to journalists that we have built relationships with is more consistent with the "drip, drip, drip" you're referring to.

Marketing is different than PR in the way that apples are different than oranges. Both are fruit, both are delicious, both grow on trees - their similarities outweigh their differences, much like PR and marketing. They are born of the same cloth.

Re: Why the News Release is Alive, and Well, and Thriving in the Wired World

Strategic Objectives — Mon, 17 Feb 2014 11:24:01 -0000

It's all about how the news release can evolve with the day's marketing trends. As a bland beginning and end unto itself, you're right, it can appear dead - news releases of today need to be more than just an announcement. Thanks so much for your comment, Leslie!